BLOG: Have a Love Affair with Pinot Noir

Have a Love Affair with Pinot Noir

Pinot Noir aka the heartbreak grape. No other grape is as notoriously hard to grow as Pinot Noir. Thin-skinned to a fault and as fickle as a fruit can come. It can give even the most established winemakers a run for their money. Naturally, many growers and winemakers rise to the challenge to cultivate it successfully. But, growing the perfect Pinot is like flipping a coin and hoping for heads – there is only a 50/50 chance that your crop will be successful. Not only is there a chance that what you plant may not be what you intended to end up with because of the many mutations of Pinot, the thin-skinned nature of the grape means that is it isn’t as resilient to pests, rot and other vineyard diseases that can wipe out the entire planting before it has produced any usable fruit. It is this precarious relationship that intrigues and mystifies many as Pinot holds steady at roughly the 10th most widely planted grape variety worldwide.

But like any good relationship, winemakers don’t give up. They try harder in their resolve to create the optimal growing conditions for Pinot to prevail. As they know sipping a great Pinot is akin to sipping the perfect marriage between fruit and earth – the backbone of terroir. Maybe this is why they are drawn to it with strengthened resolve. Like a love affair that you just can’t quit. You know that there is a chance it won’t work out but you go full steam ahead because the reward is worth the cost of the potential loss. In other words, the pros outweigh the cons. Pinot Noir may give winemakers a run for their money, but if they are careful and resilient, they might just taste the magic that is a perfect Pinot Noir.


Discover Meiomi Pinot Noir and Taste California

A rich garnet colour with a ruby edge, Meiomi Pinot Noir opens to reveal lifted fruit aromas of bright strawberry and jammy fruit, mocha and vanilla, along with toasty oak notes. Expressive boysenberry, blackberry, dark cherry, juicy strawberry, and toasty mocha flavours lend complexity and depth on the palate. The well-integrated oak provides structure and depth seldom seen in Pinot Noir.

Celebrate #PinotNoirDay

Pinot Noir fans can take their love of the grape to the next level by wearing it proudly this fall. Canadian designer Brunette The Label is launching a limited-edition PINOT PLEASE sweater for their fall collection, inspired by Meiomi Pinot Noir.

For Brunette The Label and its ‘Babes Supporting Babes’ movement, Meiomi Winemaker, Melissa Stackhouse, represents the ultimate ‘babe’ forging ahead in an industry dominated by men. PINOT PLEASE fuses different expressions of West-Coast cool, taking Meiomi’s style, grace and elegance from the glass into your closet. Find the sweater online at Brunette The Label and at Nordstrom stores


Find the wine at the LCBO here!

Learn more about Meiomi wines here!